In Pursuit of the Right Questions
Before you ask a better question, you have to see what's actually there — a book about attention, perspective, and questioning the assumptions shaping what you see.
A new edition by Carlo Mahfouz. Arrives March 23, 2027.
The first edition was read by 1,000+ people questioning the default answers.

To ask the right questions is to pay attention.
A reality check is a clear reading of the now.
True listening begins when you’re no longer thinking.

First edition, 2022 · Out of print
Reality Check was first published in May 2022. That edition is now out of print. The new edition carries it forward as Volume I of The Founders Truth, a trilogy for unconventional founders building against the grain. This first volume takes on ambiguity: the moment more data stops bringing clarity, and seeing what is actually there matters more than having the answer. Each volume stands on its own, and all three are part of the same story.
Explore the trilogyPraise for the first edition

Ola Helland
UX Design Manager at Laerdal Medical and Writer of the comedy/science TV-show Brille
Reality Check is a book I wish I had 15 years ago.

Elvin Turner
Best-selling Corporate Innovation Author of Be Less Zombie
A personal and thoughtful reflection on how to see more clearly in order to contribute more effectively to the world around us.

Katrijn van Oudheusden
Community Builder and Mentor at NDLCA & Author of Selfless Leadership
He reverse-engineered what it takes to “clearly read the now” by asking the right questions … and not necessarily even trying to find an answer.
Nine principles. Three lenses.
Reality is never experienced in isolation. These nine principles explore what changes when you shift the context, change your relationship with time, or notice the observer doing the looking.
Explore the principlesEvery problem is defined by the constraints and rules that we set. How we leverage scope determines how we can position ourselves for success.
There is almost always a context which sits on the edge which is commandeering our attention and we are oblivious to it.
Change and context are interconnected and heavily dependent on each other. One cannot exist without the other as they influence each other.
0 of 9 principles discovered
Sometimes, we're simply asking the wrong questions.
Reality Check is an invitation to pay closer attention — to what is, what you're assuming, and what you might be missing.